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Jun
The Sneaker Deal That Turned Athletes into Empires
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Leandra Sparks / 2 days
- 0
- 5 min read
When Michael Jordan signed with Nike in 1984, it did not just spark a new sneaker mania — it sparked a fire that transformed the way players endorse themselves, the way consumers interact with sports and the way business is conducted. Before this agreement, sponsoring brands endorsed athletes. After that, athletes endorsed brands. That Nike-Jordan, […]