From Luxury Handbags to High Stakes Bets: How Consumers Are Embracing Risk as a Form of Status
Conspicuous consumption has always existed, but the way people display status has changed. The ownership of land or property once spoke loudest. Later, it was cars, art, and jewelry. Today, risk itself has become a statement. When someone pays $15,000 for a rare handbag or wagers thousands at a blackjack table, they are doing more […]
































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































