Branded pens, caps, and T-shirts rule supreme as the go-to options when it comes to promotional merchandise or products. However, most of these products don’t match the versatility of drawstring bags.
Drawstring bags can be used anywhere, from carrying gym stuff to running regular errands like grocery shopping. This makes branded drawstring bags a serious contender as an ideal marketing product.
Unlike pens and keyrings, which spend most of the time locked in drawers or inside pockets, drawstring bags last longer and offer better brand visibility. Here, we look at the top reasons why drawstring bags reign supreme in the world of marketing and branding.
Versatility and Unparalleled Utility
Most promotional products target niche users. However, this isn’t the case with drawstring bags. Their utility spans demographics and lifestyles. For example, drawstring bags can be used to promote fitness and tech events.
Their versatility also plays a significant role. Unlike backpacks, you can use your drawstring bag for grocery shopping, carrying snacks for picnics, or packing your toiletries during long travels.
This constant practical use means your brand logo isn’t tucked away in a drawer or a purse. Those carrying drawstring bags featuring your brand’s artwork turn into walking billboards, offering free advertisement.
High ROI and Cost-Effective Marketing with Drawstring Bags
Drawstring bags from RocketBags offer exceptional value for the money. The initial investment required to produce the bags is low, especially when ordering them in bulk. This presents an attractive option, especially if you want to run a massive marketing or branding campaign.
The other thing worth looking at is their longevity. Drawstring bags will most certainly outlive items like branded pens and rubber keyrings. Their durability ensures that your marketing message remains effective long after the initial distribution.
An Eco-Conscious Appeal
Sustainability is a massive factor in today’s world. Customers and consumers are cautious about what products they use and how they affect our planet. Drawstring bags hit the mark when it comes to eco-conscious appeal.
Number one, they are reusable. This makes them a direct replacement of single-use plastic bags, which cements your brand’s commitment to promoting eco-friendly practices. Second, you can use organic fabric to make the bags. Using these materials sends a powerful positive message about your company’s values.
Design Flexibility and Customisation
With drawstring bags, you have a bigger canvas to work on. A bigger space means you can explore your creative side without too much control. There is ample space on the front, back, and even sides for large logos, graphics, taglines, or custom artwork. This ensures high impact and brand recognition.
There is also the option of matching the colours with your brand identity or using neutral shades, depending on your target audience. Another option you have is that you can add interior and side pockets for extra functionality.
Drawstring Bags Are Ideal for Event Giveaways
Oftentimes, most event attendees get flyers and brochures from stands they visit. You can make a difference by switching to branded drawstring bags. Attendees will quickly put them to use, carrying event materials and other products they have bought along the way.
