TikTok is gradually becoming the most popular social media platform worldwide. It is estimated to have over 13 million users, representing over 33% of its adult population. Initially, TikTok was only famous among Gen Zs but has slowly been embraced by all and sundry. Most startups and small businesses have incorporated it into their marketing strategies to boost performance. They use it exclusively or with other platforms to bolster effectiveness. Let us analyze the impact of TikTok and its trends on Canadian small businesses.

This platform faced very murky times in the beginning because of skeptics. Some jurisdictions still have pending court matters aimed at banning it. Nevertheless, it seems like all big things must face such a phase. The now booming online casino industry had to grind hard to beat the traditional skeptical gamblers and gain acceptance worldwide. It is now a multibillion-dollar industry and Canadians can conveniently go to Mr Bet Canada to play their favourite slots and casino games. TikTok is facing similar fortunes with over a billion users worldwide and growing. 

The nature of its trends highly drives it. Statistics show that video content is quite effective in marketing campaigns. This platform is solely built on such content. It rose quickly as an entertainment platform where users would make videos of the top songs and jump onto the latest trends. TikTok also focuses on short videos, which are catchier, especially for modern users with short attention spans.

Increased Visibility

TikTok is based on trends that attract millions of users with similar interests. Hence, small businesses can always take maximum advantage of them to reach their target audience. These trends come in the form of hashtags, challenges, or exciting audio clips. The audios are usually the latest music releases and funny voice clips by various people.

The visibility that these trends offer is unimaginable. Some of the latest songs have gone viral because of their popularity on TikTok. Small businesses can benefit fully from these trends. They can get the same visibility despite their account sizes. The platform will always grant visibility to the best-quality content even if you have just a few users.

Small businesses can always create high-quality content relevant to viral trends. All it needs is authenticity, so you must awaken your creative spirit and make catchy content regularly. Gradually, your account will also grow, leading to more followers who will easily access your content increasing your market reach. Because of the FYP, it will always reach your intended target audience leading to high conversion rates.

Easy Transactions

TikTok trends come as waves that are almost impossible to stop. People always hop on the bandwagon to either create or view the best content. Because of the business angle, TikTok has incorporated some online business features that allow people to buy and sell items via the app. Some artists are already selling video content on TikTok by using simple procedures for monetization.

Businesses can also leverage the brilliance of TikTok trends to encourage impulse buying. The advertisements are packaged in excitingly making it easy to tap and buy. For you to emerge at the top in the long run, you must ensure that your products and services meet the anticipation created by the content. Some buyers may even purchase your products because of the love for the videos and not the need for the product.

Cost Saving

TikTok trends create a cost-effective way of marketing small businesses. These startups usually have low marketing budgets, so they must leverage the cheapest strategies. With this app, they should only invest in a good camera and use creativity and innovation to create amazing content. It doesn’t necessarily require a professional camera. Even a good phone can do the job if you set the camera settings perfectly. It is important to consider such investments when starting your business.

This platform also allows users with small accounts to reach large audiences. To further enhance it, small businesses can ask their clients to create content about their products and services. This is another form of marketing that is quite cheap. Some businesses can also partner with influencers to widen their reach. These are social media celebrities with several followers and have engaging content relevant to the target audiences. However, these influencers can be expensive to engage but small businesses can still work without them.

High Engagements

TikTok trends open a big room for engagements between clients and businesses. They can engage with audiences in an exciting and witty way leading to client loyalty. These business communities lead to gaining and retaining customers. For it to work, you should create high-quality content regularly, take advantage of the most viral trends, and ensure you engage your clients in real time.

These are four ways in which TikTok has impacted Canadian small businesses. It has viral trends that businesses can take advantage of leading to increased visibility. It also creates a cost-effective, convenient, and highly engaging strategy of marketing. The impact of these trends is undeniable.