According to the LinkedIn reports, there are currently 1 billion users on the platform. 1/3^rd of them are active users, so the competition to get in the limelight is pretty challenging. 

Gone are the days when a humdrum LinkedIn profile used to work. Now, since everyone has a barebone profile, you need to put a lot more sweetness to stand out. 

How do you add more sweetness, and how to add it effectively so that it looks natural while giving more flavor to your profile?

Being a LinkedIn Marketer, that’s what I will be covering for today. Here is my secret sauce to help you differentiate your LinkedIn from the rest: 

The First Thing People Notice is Your Profile Picture(PFP)

If your profile picture is the first thing that people notice, then why not make it look the best?!

Here’s the rule of thumb: Avoid making it look like a low-effort photograph. 

A low-effort photograph that I have been seeing is that taken by a selfie camera and believe me, I don’t even open the profiles that have just pasted their selfies as the profile pictures, and that too with not enough light.

So, selfies are a straight no-no. Ask someone to take a picture of you and make sure to take care of the following details:

• Do not take pictures where there is low light, or the subject is against the light
• Make sure that the background doesn’t have too many objects or people.
• The background should be light and the only point of focus should be you.
• Last but not least, make sure the photograph is taken in the mug shot.

Share, Learn, Share

One of the pro hacks for getting attention from your target audience is to engage with them.

This trick is one of the most used among the top-rated LinkedIn profiles. They have made a career out of this pro hack. 

That said, it’s not like you will say anything, and you will get attention. Before you jump headfirst into this step, you gotta have something to offer to the right set of audience. 

Take this as an example: as a copywriter, you won’t be writing for the developers but for your prospects or your fellow copywriters. 

So, first things first, narrow down the audience with which you will be engaging. The next step would be to engage with a consistent approach. It’s not like you will post and engage in comments for a day, and then boom! You vanish from the platform. Consistency is the most inflexible aspect of LinkedIn.

Speaking of consistent engagement, I have relied on Xfinity Internet to stay up there on LinkedIn. Xfinity is one of the biggest ISPs in the US with superior network stability and affordable plans. Moreover, Xfinity customer service number is at your disposal to get more information. 

Your Headline Has a Huge Impact on the Visitors

After noticing your PFP, the recruiters or potential clients land on the headline of your profile, which is one of the most visited sections of your profile so make the most use of it. 

Your headline should be creative enough to catch the attention of the visitor while offering a gist of your skills and expertise. 

For example, a lifeless ‘Direct Response Copywriter’ can be changed to ‘A Copywriter that Converts Your Casual Visitors to Lifelong Loyal Customers.’

While you can be creative with your headline, just make sure to fit in the relevant keywords. LinkedIn’s algorithm works around the keyword, and if a client is looking for a developer, it isn’t going to show them the profiles of writers. So, make sure to include the relevant keywords of your industry.

I love LinkedIn with Louise, which you can stream over YouTube. Louise is a coach that helps you learn and execute the latest LinkedIn trends for better visibility. Just make sure that your internet connection doesn’t struggle while you are learning. 

Add a Background Photo that Doesn’t Take the Shine Away from Your PFP

Yeah, that’s a common problem that I have noticed in many enthusiastic LinkedIn profiles. They put a lot of effort into the background cover photo, which is nice, but that takes away the attention from your PFP. That’s not the way. 

Instead, your background photo should complement your profile pictures. You can add a little more detail about what you do or maybe a CTA on your background. I have added a call to action button that entices potential users to send me DMs.

Also, you shouldn’t drop a contrasty background; rather, it should just blend with the colors of your PFP.