Instagram vs. Facebook Ads: Which Works Best for Hotels?

For increasing your hotel business, both Facebook and Instagram ads are good to attract guests and improve visibility as well as market reach. There are various advantages of using both platforms. Facebook has a large number of audience while Instagram has a wider reach among youths. Instagram shows more sophisticated content for visual engagements. Choosing between them mainly depends upon your target audience and campaign goals. For having a decent Paid Social strategy, a combination of both Facebook and Instagram ads is required for the maximum reach to target guests which will certainly improve drive bookings and engagement in the hotel industry. 

Instagram Ads: Sophisticated Engagement Of Brand Content

Founded in 2010, Instagram has more active users than Facebook as per the report. Youth are more engaged in using Instagram due to its well-advanced features. For Paid Social mechanism this platform is a goldmine for attracting younger travelers boosting direct bookings as high-end millennials seek luxury hotels at various locations. More than 60% of Instagram users are between 18-35 years old, that’s why Instagram is going to be the best platform for hotel ads targeting young travel seeker guests. 

Facebook Ads: Wider Reach, More Audience

Founded in 2004 as a social media website. As per the current data, the monthly active users of Facebook are approximately 2.92 billion. It has more audiences than Instagram primarily focusing on detailed content analysis. Facebook ads manager helps in navigating the core strategy and goals regarding the precise targeting, budget optimization, and Return on Investment that hotel firms need to boost bookings. This ads manager works on Facebook and Instagram both. 

Which One To Choose:  Instagram Or Facebook For Ads?

For large databases and extensive outreach, you can use Facebook to initiate paid social campaigns as it is easy to cater to target marketing for specific audiences. Due to the large number of users, ad engagement on Facebook is foremost and highly effective. 

While on Instagram ads engagement is being initiated between the younger generations. Customer outreach is not like Facebook but user engagement and return as well as conversion rate is more than Facebook.  For eye-catching views and to initiate objectives like brand awareness, Instagram would be a better platform as it precisely focuses on viewer engagement through illusive and captivating short-form videos, making it a powerful tool for capturing the attention of your brand. 

Final Thoughts

In this dynamic captivating market, strong control over customer engagement through ads and other promotional techniques is essential to survive in the hotel business. That’s why platforms like UNO RateGain play a predominant role in analyzing current and future market scenarios so that they can fully simplify brand ads management through AI optimization to ensure the ads reach the right audience at the right time. UNO RateGain initiates the right technique with an advanced Ads Manager system, from which the brand can focus on hyper-targeted campaigns to turn every ad engagement into conversion. Both Instagram and Facebook are great for promoting hotels. But in the end, what is required to choose the best platform among these are,  target audience, Ad Formats, area-specific scenarios, budget, and type of customer base.